Mission

Mission

Borderless Finance

Borderless Finance

BUILDING A WORLD WITHOUT FINANCIAL BARRIERS

BUILDING A WORLD WITHOUT FINANCIAL BARRIERS

The landscape of digital finance is fragmented. Tools exist, but they rarely interoperate. Data is abundant, yet insight remains scarce. Users are surrounded by dashboards and notifications but rarely empowered with clarity or conviction

The landscape of digital finance is fragmented. Tools exist, but they rarely interoperate. Data is abundant, yet insight remains scarce. Users are surrounded by dashboards and notifications but rarely empowered with clarity or conviction

Sonar was created to resolve this disconnect.

Sonar was created to resolve this disconnect.

VISION

Our platform

Our platform

It is an intelligence system designed for the complexity of modern portfolios: cross-chain, multi-asset, multi-platform. It brings structure to disjointed financial surfaces and delivers strategic visibility where it matters most.


Sonar is more than a product. It is a financial operating layer. A framework for understanding performance, risk, behavior, and opportunity across decentralized and centralized ecosystems. Built for both individuals and institutions, it scales with the user’s needs—not their background.


At the core of the system is an evolving network of AI agents. These agents act as interpreters, strategists, and sentinels translating raw data into guidance, highlighting unseen risks, and enabling smarter decisions. The network grows with the platform, becoming more precise, adaptive, and personalized with every user action.


The system is phased. Each product layer builds on the one before it:


  • Studio: Portfolio tracking, risk modeling, strategy alignment, multi-account control.

  • Terminal: Unified execution, CeFi and DeFi integration, proactive AI analysis.

  • Portal: Composable interfaces, intelligent discovery, adaptive interaction.


This whitepaper outlines Sonar’s architecture, philosophy, and implementation roadmap. It defines not only what the platform does, but why it exists and how it redefines access to financial intelligence in Web3.

Principles and Structure

In 2021, Sonar started with a small group of two hundred traders and cryptocurrency enthusiasts who saw the need for an educational support group. This group provided a learning and support network for each other to safely navigate the Web3 space and quickly grew to over 15,000 members. During this time, it became apparent that Web3 users lacked and needed tools to access relevant information, and such tools needed to be found in one space.


The system was not designed to mirror existing platforms. It was shaped through firsthand engagement with the limitations of fragmented tooling, the absence of true insight infrastructure, and the systemic gap between access and understanding.

That experience formed the foundation of the product and the culture behind it.


Core operating principles:

  • Structure over speculation: Design decisions are grounded in systems logic and performance modelling, not short-term trends.

  • Clarity over complexity: Every output must reduce cognitive burden and increase decision quality.

  • Interoperability as baseline: Multi-chain, multi-platform, multi-agent. The world is not siloed; tools should not be either.

  • Access without dilution: Intelligence must be accessible without being simplified. Precision should scale with the user.

  • Agentic alignment: AI systems must remain accountable to the user’s logic, not their own.


Sonar operates with a unified development and research team distributed globally. Execution is centralized, but informed by continuous observation of user behavior, feedback loops, and market structure shifts. Additionally, Sonar supports social impact investing, noting that future company programs will include developing opportunities for the Sonar ecosystem to invest back into some of the most at-risk communities in the world.


This structure allows Sonar to move with speed while remaining rigorous. It is designed to build systems that last not just products that launch.

In 2021, Sonar started with a small group of two hundred traders and cryptocurrency enthusiasts who saw the need for an educational support group. This group provided a learning and support network for each other to safely navigate the Web3 space and quickly grew to over 15,000 members. During this time, it became apparent that Web3 users lacked and needed tools to access relevant information, and such tools needed to be found in one space.


The system was not designed to mirror existing platforms. It was shaped through firsthand engagement with the limitations of fragmented tooling, the absence of true insight infrastructure, and the systemic gap between access and understanding.

That experience formed the foundation of the product and the culture behind it.


Core operating principles:

  • Structure over speculation: Design decisions are grounded in systems logic and performance modelling, not short-term trends.

  • Clarity over complexity: Every output must reduce cognitive burden and increase decision quality.

  • Interoperability as baseline: Multi-chain, multi-platform, multi-agent. The world is not siloed; tools should not be either.

  • Access without dilution: Intelligence must be accessible without being simplified. Precision should scale with the user.

  • Agentic alignment: AI systems must remain accountable to the user’s logic, not their own.


Sonar operates with a unified development and research team distributed globally. Execution is centralized, but informed by continuous observation of user behavior, feedback loops, and market structure shifts. Additionally, Sonar supports social impact investing, noting that future company programs will include developing opportunities for the Sonar ecosystem to invest back into some of the most at-risk communities in the world.


This structure allows Sonar to move with speed while remaining rigorous. It is designed to build systems that last not just products that launch.

Meet the core team

Meet the core team

Jacob Camilleri

CO-Founder / CEO

Proven leader with 10+ years delivering $100m+ large-scale infrastructure, urban planning, and sustainability initiatives operating in some of the most regulated environments in civil governance. His background in GIS, transportation, and SDG-linked infrastructure exposed him to the systemic inefficiencies of centralized planning, prompting his turn to DeFi as a transformative solution. In addition, Jacob brings 6+ years in Traditional Finance and FinTech, with deep expertise in blockchain and platform development. Guest lecturer at Malta University on blockchain and digital assets.

Michael Wood

CO-Founder / CFO

With over 15 years spent building financial traceability systems for global commodity markets, Michael’s core expertise lies in designing transparent frameworks for capital movement. Before co-founding Sonar, he developed a blockchain-based Enterprise Resource Management (ERM) platform for public-private supply chains integrating finance and sustainability across nations. He also brings 20+ years of leadership experience in international nonprofit development, managing high-impact programs across Asia and Latin America. Michael oversees financial systems, governance, and Sonar’s alignment with long-term ethical frameworks.

Cristiano Troffei

CO-Founder / CTO

Cristiano has spent more than 20 years crafting award-winning digital products recognized globally for design excellence and user experience. His mobile apps have topped App Store charts and earned accolades including Best App of the Year (2012), multiple Editor’s Choice features, and industry-wide recognition. At Sonar, he architects the UX and UI systems that define the user’s journey across Sonar Studio, Wallet, Terminal, and Portal—ensuring the technology remains intuitive, elegant, and powerful.

Iwan Spillebeen

Chairman & COO

Iwan brings 25+ years of executive leadership across APAC and global markets, having held C-level roles in Fortune 500 companies and startups across fintech, medical tech, global distribution, and blockchain. A crypto veteran since 2012 and AI innovator since 2009, Iwan has founded three successful ventures in the Web3 space and advised over 30 projects worldwide. At Sonar, he leads operations, partnerships, and global business development with a focus on scalability and market readiness.

Meet our partners

Meet our partners

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ACQUISITIONS

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